For the last few years, AdAge has been compiling a “40 Under 40 List.” Making it to this list is a real badge of honor, since every honoree has “managed amazing achievements relatively early in their careers. They have shown not just talent, but perseverance, drive and creativity that bodes well for the future of the business.”
AdAge says that it looks for a whole slew of different talents, that comprise “paradigm breakers, smart thinkers and thought leaders who are really making a difference and who are tipped to climb company ladders…[AdAge seeks] to identify the people who are reshaping marketing and making important contributions to a company or business.”
Adam Roseman received the honor this year, making it to the list. And he really felt that it was an honor. The co-founder and CEO of FansTang (digital media company with a focus on China’s increasing demand for content from around the world, in Chinese) said he was “honored to be recognized by Advertising Age amongst all the other established, talented industry leaders…[and very] proud of what [his] business has achieved.”
Roseman went on to explain about FansTang’s strategy which is centered on using the firm’s broad “data analytics and production capabilities to create positive and localized international content consistent with Chinese culture and appealing to Chinese millennial consumers.” This year, he said they will continue their focus on the production and curation of “high quality digital content, expanding [its] brand partnerships and further developing [its] exceptional international team.”
One of last year’s honorees – Spence Kramer – was just appointed CEO of J. Walter Thompson Atlanta. The umbrella organization – J. Walter Thompson is “the world’s best-known marketing communications brand.” According to Stefano Zunino, JWT CEO of the Americas, Kramer has “contributed pioneering ideas like Walter, the start-up agency for start-ups; Pennzoil Mario Kart experience at the SXSW festival; and extended the agency’s humanitarian efforts with the Travis Manion Foundation.”
Everyone who finds a place on this list, has, as Deputy Editor of AdAge, Judann Pollack points out “one thing in common: they are smart young innovators who will be driving business for years to come.”