Swatch Group plans to launch a series of watches with “smart” features to complete with the wearable gadgets from large brands. They plan to unveil the Swatch Touch next summer. Swatch Chief Executive Nick Hayek explained that the watches will have a step counter, calorie calculator and other “Swatchy” things.
Apple has recently invited the media to a special event where many believe they will unveil an “iWatch.” and this is perhaps partly responsible for Swatch losing almost 15% so far this year.
Other companies are working on smartwatches as well with Google’s Motorola having plans to launch the Moto360 next week in the US. The spotlight, however, is all on Apple and its up-and-coming announcement.