When a company that makes 60 billion pieces a year out of plastic says that it’s going green – it’s time to take notice. LEGO says that it plans to invest $1 billion over the next 15 years to replace their classic plastic blocks with other materials. They also want their packaging to be more sustainable. What, however, do they plan to make their LEGO out of instead?
They are still in the development stages of answering this question. LEGO CEO Jørgen Vig Knudstorp has said,
“Several factors influence the environmental sustainability of a material — the composition of the material, how it is sourced and what happens when the product reaches the end of its life.”
More than 100 new employees will be working on the project at LEGO’s sustainable material center in Denmark and they expect to finish by 2016.
And everyone will be eagerly anticipating their latest, more environmentally friendly, answer to the classic LEGO.