BlackBerry is attempting an earnest comeback, according to chief executive John Chen. Chen moved into the executive role in November of 2013 and he is trying to get the company on track. They have raised cash through their sale of real estate holdings in Waterloo, Ontario.
As Chen said while speaking to Reuters, “Once we turn this company to profitability again, I will do everything I can to never lose money ever again. That is definitely something I am very focused on doing.”
Having made his name at Sybase, Chen said, “If you look at my track record at Sybase, I think we made money for some 60 quarters in a row, even when the dotcom bubble blew up we were profitable. I like that philosophy,” said Chen, who added he believes the worst is now behind BlackBerry. We will survive as a company and now I am rather confident. We’re managing the supply chain, we are managing inventories, we are managing cash, and we have expenses now at a number that is very manageable. BlackBerry has survived; now we have to start looking at growth.”
BlackBerry is hiring again although it has not yet turned steady profits.Time will tell if they get back on their feet.